Application - The fashion world is something that introduces style and clothes through the eyes of photographers its a ruthless business as so many pictures are discarded due to a slight error in a picture and everything has to perfected, its a way of gaining people to view these clothes and get people to buy the material, also the way pictures are taken are shown in many different ways. Many of the pictures show different colours, textures and styles, they can also portray different time periods and recycle the image into modern day use.
Context - There are many ways to get the fashion styles across the world, the most famous type is by magazines. Majority of famous companies have there own magazine to showcase there various fashion statements, Vogue being one of the most well known. Another famous marketing piece if adverts which are shown on television of billboards, these are striking images and gain the public to see these straight away if there watching a television programme or walking past a billboard sign. The difference between advertising and magazine is that within a magazine they are being portrayed for the style and elegance of the beauty they are showing. While with advertising they are using the model shown to showcase perfumes and outfits and they put a sense of pressure on that person on the advert.
Techinique - For most fashion pieces they are produced in certain ways, with models they are mostly photographed in a studio so they can arrange the lighting, and make the photo more to there suit, it also feels more authentic if its produced in a building because they have the resources to adjust the picture. Also with the fashion world they never use past trends everything is always new and produced differently to anything else. The 2 camera types we looked at that were used in the studio shoot, were the digital camera and the more older style of the 10x8 camera these were 10x8 frames as mentioned in the name, these were used in the 1930's and nowadays they are used to make the style of photo's more elegant and true to the early time period.
(The photo on the right of the blog is by a photographer by Tim Walker)
Some of the photographers:
- Edward Steichen
- Horst P Horst
- Cecil Beaton
- Mario Testino
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